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Custom Designed Couture & Bridal Wear

Joss Couture was established in 2007 by designer Jocelyn Straker (Joss). She has a love for constantly creating and bringing ideas into reality.

The custom creations brand is designed to create couture for women. Specializing in wedding gowns, matric dance dresses, engagement outfits and event dresses which include Mother of the bride and groom, guest outfits and any other special occasion wear. Over the years, Joss Couture has created over 400 wedding gowns, numerous matric dance dresses and countless other unique pieces for special occasions. Each creation is a testament to our commitment to excellence, our attention to detail, and our dedication to making every woman feel extraordinary on her special day.

Joss Couture began its journey of custom creation in 2007, marking its inception with a captivating capsule collection designed by Joss herself. Soft laces layered over shimmery linings, foiled linen with crystals and pearls, silk satin combined with fluffy soft layers of tulle. The samples were well received, and Joss had offers to feature in magazines and other styled shoots. Notably, one of Joss’s inaugural designs graced a music video by the legendary Hugh Masakela.


Nestled in the heart of Sunninghill, Sandton, our studio is where the magic of Joss Couture comes to life. Every piece we create is meticulously cut, sewn, and assembled within these walls. Our dedicated team collaborates closely on each garment, ensuring the highest standard of quality and creativity. Due to the intricate nature of our work, we advise our clients to allow sufficient lead time for their orders – typically 6-8 months for wedding dresses and 3-4 months for matric dance dresses.

For the love of creating.


Joss Couture Sandton

Designer & Creator of Joss Bridal Wear

For me, the dress holds this woman, encapsulates her, contains an essence of her and walks with her into this new and beautiful life. It’s a wonderful feeling to be able to create such a unique garment.

Joss Bridal Wear


Joss Couture Dresses have been featured in numerous online media publications and traditional wedding magazines.